The 1920s were a fascinating and exciting time for watchmakers everywhere. The Great War was over and countless enlisted men had discovered the advantages of the wristwatch. Before that time, men would simply take with you pocket watches. In fact, the wristwatch was considered effeminate. But all that changed when the fighting men of Europe were sent into the trenches. Pocket watches simply couldn't survive under those conditions. These were often crushed, damaged, or lost in the mud and the muck of the Western Front.
Immediately after the global conflagration, watchmakers were inundated with orders for wristwatches. Because they could be made faster and affordably than pocket watches, the wristwatch became a demotic accessory. Heretofore, it had always been considered a luxury item which was carried by men of means.
Once the Shokosha Watch Research Watch Institute opened for business, nobody gave them a snowball's chance in Hades. Why? There were many reasons. First and above all, they certainly were a Japanese firm, and watchmaking had been dominated by the Europeans. The Swiss, the French, and the English had been making quality timepieces yourself because the 16th century. Most thought that Japanese horologists simply didn't go now the tools or the ability to compete. They were wrong.
The introduction of the company's first watch was considered a grand achievement. How grand? The mayor of Tokyo, Mr. Goto, took the time and energy to personally name the timepiece. He called it the "Citizen," because it absolutely was reliable and affordable to the normal man. The company loved the name so much they managed to get their own.
Though they were somewhat behind the occasions (pun intended), Citizen dedicated to new technologies early on. Their first model had been a wallet watch, but after they focused almost exclusively on the wristwatch. It took decades of dedication and hard work, however they finally started to catch as much as the Europeans by the 1950s.
Citizen introduced the first shock-resistant watch created by a Japanese watchmaker in 1956. 36 months later, they produced the country's first water-resistant timepiece. By the finish of the decade, they certainly were no longer merely a Japanese firm, these were a worldwide brand. The organization continues to invest in and experiment with new technologies.
One of their most successful recent projects was the development of these Eco-Drive system. Timepieces which can be powered by the new system use light and solar power, which eliminates the need to ever change batteries. The technology was so advanced that Citizen became the first watchmaker to get the Japan Environment Association's Eco Mark for green products. Let us set aside a second to review two of these most widely used models for men.
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